This course is approved for 3 CPD by the FPI. FPI24079749
 
Course Outcomes:
Understand Regulatory Requirements:
Comprehend the key regulations and standards set by the Financial Sector Conduct Authority (FSCA) and the Advertising Regulatory Board (ARB) that govern advertising and marketing practices for Financial Services Providers (FSPs) in South Africa.
Identify the amendments and requirements outlined in Section 14 of the General Code of Conduct.
Implement Ethical Advertising Practices:
Ensure transparency and honesty in all advertising materials.
Protect consumers from false claims, misrepresentations, and exploitative practices.
Properly use the FSCA logo in accordance with official guidelines.
Develop Effective Marketing Strategies:
Conduct thorough market segmentation to identify and understand target audiences.
Create a unique value proposition and ensure consistent brand messaging across all marketing channels.
Integrate various marketing channels to deliver a unified and cohesive message.
Create Compliant Advertisements:
Draft advertisements that are factually correct, clear, accurate, balanced, and not misleading.
Provide a balanced view of the benefits and risks associated with financial products and services.
Include necessary warnings, disclaimers, and qualifications to ensure full compliance with regulations.
Handle Special Advertising Considerations:
Navigate the complexities of direct marketing and cryptocurrency advertising.
Avoid creating undue urgency and ensure ethical portrayal of offers and promotions.
Use comparative advertising appropriately and fairly.
Enhance Consumer Trust:
Build and maintain consumer trust through transparency, ethical marketing, and excellent customer service.
Manage and protect the brand’s reputation through strategic public relations and crisis communication planning.
Adhere to the Consumer Protection Act (CPA):
Comply with the key principles of the CPA related to marketing and advertising, including transparency, fair practices, and disclosure of information.
Utilize Customer Relationship Management (CRM):
Implement and leverage CRM systems to manage client interactions, track customer data, and personalize marketing efforts for better client engagement and retention.
By achieving these outcomes, participants will be equipped to develop and execute marketing strategies that not only comply with regulatory requirements but also effectively engage and build trust with their clients.